Q&As

Best Buy is offering a new rewards program in Canada to award customers with points for purchases made in its stores or online.

The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences.

In the latest sponsorship tie-in to NASCAR driver Matt Kenseth, Arby’s is selling limited edition gift cards bearing Kenseth’s picture.

Loyalty marketer Rewards Network Inc. has named Bruce W. Mainzer as chief marketing officer.

LEXMARK INTERNATIONAL: has launched an online rewards program, which gives people the chance to earn free Lexmark-branded inkjet cartridges for buying and returning the cartridges.

E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

A joint venture of Gordon Brothers Retail Partners and Hilco Merchant Resources has submitted the winning bid in the auction to acquire the operations of Bombay Co. Inc., the direct marketer and retailer and that filed Chapter 11 bankruptcy late last month.

As part of an effort to head off increasing calls for do-not-mail legislation, DMA president John Greco yesterday called on all direct marketers to begin putting opt-out notices in all their mailings.

When Kenneth Cole first began his business, he learned an important lesson. The best course of action may be the least expensive — and most simple — one.