Q&As
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Agencies
Marke Acquires Two Catalog Design Agencies
Marke Communications, a direct marketing and design agency, has acquired Farrar & Farrar and AGA Marketing and Design, two New York-based full-service catalog and retail advertising agencies.
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Agencies
Credit Card Mailings Fall Slightly in 2007: Mail Monitor
U.S. households will receive approximately 5.3 billion offers for new credit cards during 2007, a slight decrease from 5.76 billion in 2006, according to Mail Monitor, the credit card direct mail tracking service from Synovate.
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Agencies
Eastman Kodak To Drop Olympic Role
Eastman Kodak company is shuttering its long-standing Olympic Games sponsorship.
Eastman Kodak said Friday that it would conclude its sponsorship of the Olympics after the Beijing 2008 SummerGames, where it is official imaging sponsor.
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Agencies
Werewolves Hit New York City to Plug ABC Halloween Programming
Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event.
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Agencies
It’s Game or No Game in PlayStation ‘NBA 08’ Campaign
Sony PlayStation is looking to pump up the volume about its “NBA 08” video game with an interview contest that invites fans to yack about their favorite round-ballers, themselves included.
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Agencies
Loose Cannon: Is DM Your True Calling?
Dear readers: With the DMA annual conference upon us, I have finished my stint in a spiritual retreat for insufficiently vitriolic columnists and am ready to descend upon Chicago with pencils sharpened and teeth bared. Starting next week, Loose Cannon will feature all-new columns. This week
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Carpeter Flor is highlighting Martha Stewart Floor Designs in its Autumn 2007 catalog, and is offering a free set of samples. A package from the Mount Vernon
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Agencies
Sharper Image Catalog, Online Sales Take a Dive
Sharper Image Corp. posted sales of $19.6 million for September, a 39% drop from sales of $31.9 million in the prior year.
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Agencies
MetroGroup to Shutter Vermont Plant
MetroGroup, a direct mail services company, will close its Rutland, VT plant in December, laying off 204 employees, confirmed company spokesman Michael Shea late Thursday.
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Agencies
Neiman Marcus Direct Revenue Rises 5.7% in September
Neiman Marcus Inc. posted revenue of $466 million for September, an 8.6% increase over revenue of $430 million in the prior year.