Q&As

Although many retail businesses have mastered multichannel direct marketing, quite a few are still apprentices when it comes to cross-channel integration, according to “Channel Integration and Benchmarks in the Retail Industry,” a new report from the Direct Marketing Association.

Haircare brand Sunsilk has enlisted the help of three well-known icons to launch its newest campaign—Madonna, Shakira and Marilyn Monroe, who died when she was 36 years old.

Coors Brewing Co. is giving football fans a chance to show, via the miracle of online video, why they deserve to win tickets either to this year’s Big Game or the 2009 Super Bowl XLIII in the company’s “Who Wants it More?” contest.

Absolut Vodka is stepping into the global warming issue in a very public way by prodding interest in ecological documentaries from the Live Earth Film Series.

Pizza Hut is giving people two new ways to order by cell phone.

Golfers who dream of driving the fairways like Tiger Woods may get their shot by taking part in the fantasy golf game and sweepstakes from club maker Graphite Design.

Today we meet Greg Branstetter, president of Hippo Direct, a small Solon, OH-based list brokerage firm that evolved from a bookseller catalog that he launched in 1992.

The U.S. Postal Service’s legal status puts it at a competitive disadvantage to private carriers and Congress may want to consider relaxing the USPS’s monopoly on mailboxes and on mail delivery.

Mattress Giant is promoting its 25th anniversary with a mobile marketing tour in South Florida and sweepstakes to drive traffic into its showrooms.

For the first time in a year, the four indicators used in the Bernhart Associates employment survey have dropped from the previous quarter’s levels.