Q&As
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Agencies
Carnival Kicks off Valentine’s Day Contest
Carnival Cruise Lines is paying homage to Valentine’s Day with a contest that awards a free cruise to the couple with the most romantic stories.
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Agencies
Electronic Arts Launches NBA Live Competition
Virtual hoops stars tip off competition in the 2008 EA Sports NBA Live Challenge tomorrow in Los Angeles.
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Agencies
Just How Super is the Super Bowl?
Blurb: Is your brand super for Super Sunday? Click here for results from Brand Keys’ sixth annual Super Bowl Engagement Survey, which shows that when it comes to advertising ROI, upsets are not limited to the playing field.
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Agencies
Women Don’t Just Buy Brands, They Join Them
From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.
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Agencies
Predictive Modeling: Turning Data Into Insight
The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.
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Agencies
The Mother Load: Understanding Mom With Search Engine
Aside from play dates, soccer games and the diaper aisle at Target, do you know where to find moms? Try search engines, where—like everyone else—moms are going to find information. Click here to find out how the typical mom is using search engines, and how you can reach her with your message.
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Agencies
Toronto Exchange May Delist Troubled Quebecor
The Toronto Stock Exchange may delist Quebecor World Inc. due to a lack of compliance with exchange requirements. The Toronto Exchange has given the company 30 days to come back into compliance.
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Agencies
Multimillion Judgment Against Q-Ray Marketer Upheld
A federal appeals court in Chicago earlier this month upheld a multimillion-dollar judgment against the marketer of the so-called Q-Ray Ionized Bracelet, saying its pain-relief claims are fraudulent.
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Agencies
J.C. Penney to Close Customer Service Center: Reports
J.C. Penney will close its call center in Moosic, PA, and eliminate roughly 275 job, according to reports.