Q&As
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Agencies
Marketing M&A Activity At Record Level In 2007: Study
The 758 mergers and acquisitions within the marketing sector were valued at $60.3 billion — record levels for both quantity and total worth of all transactions, according to Petsky Prunier LLC.
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Agencies
Alltel Runs ‘Pick & Roll’ College Basketball Play
Alltel Wireless is looking to score points with college basketball fans through a contest to pick winning teams in a slate of select games each week on fanu.com, a news and social networking site.
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Agencies
AOTA Endorses Enhanced Security Scheme
The Authentication and Online Trust Alliance announced today it is endorsing so-called Extended Validation SSL certificates, a security scheme the group says will help validate Web site owner identities and protect consumers from online fraud.
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Agencies
NE Supermarket Chain Gets Promotional Scanners
Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.
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Agencies
Marketers Line Up to Give ‘Iron Man” Lift
Paramount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie.
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Agencies
Live from NRF: 2007 Retail Sales Predicted to Grow 3.5%
The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002.
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Agencies
Women’s Fashion Catalog Line Modeled By ”America’s Next Top Model” Winners
metrostyle, a women’s apparel catalog, will have its apparel modeled by winners from the popular CW reality show, “America’s Next Top Model.”
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Outdoor outfitter Moosejaw split its Winter 2008 catalog
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Agencies
Tiffany Reports Flat Holiday DM Sales
Tiffany & Co. posted direct marketing sales of $69.9 million for the holiday period, roughly the same amount as the prior year.
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Agencies
Restoration Hardware Posts Lackluster December Sales
Restoration Hardware Inc. experienced flat holiday sales, the firm said Friday.