Q&As
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Agencies
FranklinCovey Income Drops
FranklinCovey Co. posted net income of $3.1 million for the second quarter, a decrease from $3.8 million in the prior year.
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Agencies
VH1 Stages ‘Celebreality’ Bowling Events
VH1 has been staging a trio of bowling events around its celebrity reality shows, lending local bowling lanes the ambience of nightclubs.
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Agencies
Popeyes Launches Bonafide Video Contest
Popeyes Chicken & Biscuits is out with a consumer-generated video contest that coincides with the brand’s new positioning of being “bonafide.”
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Agencies
Meet the Broker: Anne Cunningham
Today we meet Anne Cunningham, a senior account executive specializing in insert media brokerage at PlusMedia in Danbury, CT.
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Agencies
InfoUSA Releases Preliminary First Quarter Results
InfoUSA released financial data indicating it generated $191 million during first-quarter 2008, up from $158 million in first-quarter 2007. The Omaha, NE-based data firm
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Agencies
MediaWhiz Buys LeadROI’s Lead Management System
MediaWhiz, an online marketing company, has bought LeadROI’s lead management system for an undisclosed sum.
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Agencies
USPS Adopts New Addressing Standards
The U.S. Postal Service has formally adopted new address requirements for automation, presorted, and carrier route flat-size (catalog) mail.
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Agencies
Celebrate Express Hires Advisor on Possible Sale
Celebrate Express Inc. has hired Cowen and Co. LLC as a financial advisor to help the company evaluate possible offers for a merger or acquisition.
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Agencies
J&J Melts Stress with Online Campaign
Johnson & Johnson is out with an interactive marketing campaign that features social networking elements, online video and a widget to promote its Melt Away Stress adult skincare line.
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Agencies
McDonald’s Tests Mobile Coupons
McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons.