Q&As
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Agencies
Letters to the Editor
Copious letters in response to Loose Cannon: Big Brother, The Gray Lady and Me By Richard H. Levey:
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Agencies
Allstate Revisits Biker Tour, Launches Web Site
Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Blue Sky Swimwear’s new catalog pays homage to the 1950s beach blanket science fiction genre, all while showing off the company’s collection of apparel for females. The Ronald Reagan Foundation’s 6” x 9” fundraising package includes freemium address labels and stickers feature symbols of American freedom including the Statue of Liberty and bald eagle, and teases a t-shirt with all donations in excess of $40. And a subscription offer from Motorcycle Consumer News asks “How Much Do You Really Know About Motorcycles?” Recipients needing a brushup may purchase a 12-month subscription for $22.
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Agencies
E360 Loses Suit Against Comcast
e360 Insight last week suffered a serious setback in its ongoing legal battles to force ISPs to deliver its e-mail when a judge dismissed the marketing firm
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Agencies
Heinz Ketchup Launches Vote for Next Commercial
H.J. Heinz Co. has whittled down its search for the next user-generated commercial contest to 10 finalists, and is asking the public to help choose the winner.
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Agencies
Humana to Open Tempe Call Center
Humana will an 81,789-square-foot call center on April 21 in Tempe, AZ, according to the Phoenix
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Agencies
MLB Contest Seeks Seventh Inning Stretch Singers
Major League Baseball and Baby Ruth are looking for one strong voice to deliver the national baseball anthem, “Take Me Out to the Ballgame,” at the historic All-Star game to be held in Yankee Stadium this season.
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Agencies
Loose Cannon: Big Brother, The Gray Lady and Me
Anyone who has ever turned off a favorite radio station because they
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Agencies
Mail Promoting Unsecured Loans Rises 42%, Says Study
In the fourth quarter, lenders send more direct mail offers for unsecured loan and credit line products than for secured loan and line products, according to a study by market researcher Mintel Comperemedia.
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Agencies
FTC Settles With Alleged Canadian Phone Scammers
Charles P. Farrugia, a defendant in a Federal Trade Commission lawsuit against a telemarketing scheme based in Canada, has agreed to settle Federal Trade Commission charges for his role in allegedly scamming American businesses into paying for business directories and listings they didn