Q&As

Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.

U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise

The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.

E360 Insight

If there is one message American marketers should take away from last week’s court ruling against e-mail marketer e360 Insight, it’s this: Rightly or wrongly, simply being Can Spam compliant is not enough to get e-mail delivered.

Consumers generally have a high recall of green advertising messages for environmentally friendly products or services. However, consumers don

Although Detroit has spent years trying to conquer seemingly insurmountable issues, the American automotive manufacturers as a group have unfortunately failed to deliver any significant turnaround. The problem stems from Detroit’s losing its American audience because the public no longer views U.S. auto manufacturers as credible.

Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.

The old adage is true—if you don’t know where you’re going, how will you ever get there? Good campaigns focus on developing strong, creative and powerful messages that generate expected, desired and measurable calls to action. This week, Reid Carr discuses why the success or failure of a campaign stands on a clearly defined set of objectives. For more, click here.

The flight plans for American passengers last week were turbulent, as the airline cancelled more than 1,500 flights to inspect its fleet of MD-80s. Robert Passikoff examines that this means to consumer perception of the brand. For the story, click here.