Q&As

Nearly one quarter of consumers said purchased items having no resemblance to their image on the Internet as their biggest online shopping frustration. A similar amount indicated the inability to speak to a customer service representative at an online store to address any purchasing questions or concerns was their top headache.

EFoodSafety.com, Inc., a developer and marketers of whole foods and nutritional products, has launched a direct response TV campaign.

Jan Brandt has been named chairman of the board of North American Membership Group (NAMG), the world

McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show

Sales of promotional products rose 5.4% to from $18.6 billion in 2006 to $19.6 billion in 2007, a new record, according to The Advertising Specialty Institute (ASI).

IdeaEdge, Inc., a developer of prepaid gift card programs, is expanding its offerings using social networks to encourage groups of people to contribute to one gift card.

Detroit Tigers fans and out-of-state visitors rooting for their home teams at Comerica Park can strike good deals by staying at downtown Detroit Marriott hotels.

BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide.

For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog.

If you want people to buy more shoes, get them to walk more.

That’s the idea behind a new point-of-sale poster campaign launched last month by Consolidated Shoes’ Palladium brand. The “Get Your Ramble On” posters, which customers can download from Palladium.com, feature maps and slogans like “See Praha like Kafka—Walk it.”