Q&As

Even cavemen need to get out on the town now and then. So insurance provider Geico is taking its trademark Neanderthals out dancing, via an interactive promo campaign running on the Ecast in-bar jukebox network

Castle Brands, makers of Boru Vodka, is getting set to launch the second annual “Defend the Bar Band” local music competition, offering $10,000 in music equipment to the winning indie band

Only a few years ago, a Web site’s home page was the most prime piece of digital real estate a publisher could offer. Read why Web 2.0 has made the home page less relevant

Struggling auto manufacturer General Motors announced a number of measures last week designed to steer the auto giant away from impending brand and market disasters

: If you translate your site into other languages, you greatly increase the chance of grabbing the attention of international consumers. Learn why you need to go beyond translations and truly market in other languages

Sure, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is

CNN has launched its latest Fit Nation Tour with a routine of cutting-edge fitness games and a climbing wall as part of its ongoing initiative to combat obesity in the U.S.

I apologize to the Bay City Rollers for the title. But I thought it might prove tonic for those of us who, bombarded by advertising and reviews of the movie

Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.

Converse staged a homepage takeover on YouTube.com yesterday as part of a multi-faceted fast break campaign that covers virtually all media.