Q&As
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Agencies
Bounty Celebrates Father, Daughter Bond with Contest
Procter & Gamble’s Bounty paper towels brand is out with a national contest in search of dads and daughters who best show that special father/daughter bond.
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Agencies
Fuze Hits the Hamptons with New Plastic Bottles
Fuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried
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Agencies
Vertis: Trade Creditors Will Be Paid In Full
Vertis Communications has received approval from the U.S. Bankruptcy court to pay its
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Agencies
Meet the Broker: Jill Amato, Enertex Marketing Inc.
Today we meet Jill Amato, an account executive with Enertex Marketing Inc. in New York. Amato brokers lists for arts, entertainment and cultural organizations nationwide. Her niche is live theater
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Agencies
New York Life Steps into Consumer-Generated Content
The New York Life Insurance Co. has launched an online contest asking visitors to create ads using the company’s blue box logos.
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Agencies
Red Robin Renews Kids Gourmet Burger Contest
Red Robin restaurants are challenging kids once again to develop gourmet burger recipes for a chance to have their recipe included in an online cookbook.
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Agencies
Vertis Chapter 11 Creditors Include Many DM Firms
When Vertis Communications filed for Chapter 11 bankruptcy protection before taking over American Color Graphics (ACG), creditors shuddered. Papers filed Tuesday in the U.S. Bankruptcy Court, District of Delaware, give a hint as to how costly those shudders are going to be.
Vertis’s top 30 creditors include at least two direct marketing firms
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Agencies
Draftfcb New York Lays Off 47
The New York office of Draftfcb earlier this week laid off 47 employees, or about 2% of its staff.
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Agencies
Alliance Data Has Solid, If Unspectacular, Second Quarter
Alliance Data Systems Corp. generated second quarter revenue of $507.2 million, up from $81.8 million a year earlier. The company
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Agencies
AT&T Nets Marketing Deal with USA Basketball
Olympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms.