Q&As

The Hershey Co. is rewarding customers with free admission to the movies in exchange for candy purchases

American Express and Starwood Hotels & Resorts Worldwide are offering a food and beverage credit for Amex gold card members under a new program

Whole Foods Market is introducing a national program to provide specially priced product discounts and coupons for shoppers looking for lower prices on organic and natural foods

USA Network is pushing multi-platform product integrations in the second seasons of two of its top-performing series, “Burn Notice” and “Starter Wife.”

Internet coupon usage is growing, but consumers still prefer clipping coupons from the Sunday newspaper compared to printing them online, a recent survey found

Loews Hotels is introducing a new guest loyalty program with the same title as its prior program, but with a fresh set of features

Staples, Inc. is out with a back-to-school campaign targeting college students.

Mars Snackfoods is promoting its Combos Snacks brand with an instant-win game and online sweepstakes offering the chance to win a “mancation,” or all-man vacation, to next year’s Daytona 500.

Best Western International has teamed up with the Disney Channel movie “Camp Rock” to launch a travel card promotion designed to incent hotel stays during the summer

MCDONALD’S: is out with its latest Happy Meal toy premiums, which play off Spay Gear gadgets. VISIBLE RESULTS: a global loyalty marketing firm has named Steve Marquis as director of business development in its U.S. office