Q&As

Yeah, sure. Tell us all about how the world has changed in 20 years. Let’s seein 1988 we were talking about Gary Hart’s womanizing. Disgraced in ’87,

The Sunday paper is still many consumers’ go-to resource for their weekend dose of The Family Circus. But when it comes to getting coupons to feed their

Creating an effective campaign in today’s chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance

The quickest way for direct marketers to get into hot water is to allow themselves to be judged by a useless metric. The return on marketing investment

It’s been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation

Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,

Granted, you may not have been waiting for this milestone. But Direct is now 20 years old. It debuted in October 1988 and started appearing monthly shortly

Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production

Today’s consumer is in control. But you already knew that. What you also need to know is how to market in a world of constant experimentation, new metrics

CelebDirect has begun a direct response print, online and infomercial campaign for the Muscle Flex exercise system. It’s starting with half- and full-page