Q&As

I sat at my desk last night wondering what the heck I was going to write this month to commemorate Direct’s 20th anniversary. Should I do something pithy

Has it really been 10 years? It seems like only yesterday that we did a story in Direct titled The New Direct Marketers. We called them that because each

Today’s consumer is in control. But you already knew that. What you also need to know is how to market in a world of constant experimentation, new metrics

Making a negative comment about McDonald’s is like making a negative comment about God and motherhood. Not since I saw a full-page ad for Louis Vuitton

NEW LISTS Forbes Wireless Insider Worldata offers a list of 13,587 subscribers to Forbes’ weekly e-mail newsletter for investors interested in mobile

Can you define convergence? It sounds like one of those vague buzzwords businesspeople like to use. But it does mean something that devices and platforms

In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election

Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This

Think about it. You’re browsing through your mail and come across an oversize postcard from your health club. Printed across the back in large text you

Amerifit Brands has added more than 40,000 names to its database thanks to a $20 million DRTV, print and online effort to boost Web site traffic. Amerifit