Q&As

Creating an effective campaign in today’s chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance

The quickest way for direct marketers to get into hot water is to allow themselves to be judged by a useless metric. The return on marketing investment

Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than

It’s been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation

Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,

Granted, you may not have been waiting for this milestone. But Direct is now 20 years old. It debuted in October 1988 and started appearing monthly shortly

Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production

MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists

A nice, neat list of multichannel marketing tactics is OK for starters. But putting those strategies into practice is another thing. Johnson Direct worked

CelebDirect has begun a direct response print, online and infomercial campaign for the Muscle Flex exercise system. It’s starting with half- and full-page