Q&As

Promotion gets its due in tough times

Since its purchase two years ago, Cream of Wheat has regained its footing

Tax brands are going after young filers with integrated campaigns

Getting improved results while spending less money

Dunkin’ Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.

Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.

Drive-in restaurant chain Sonic may be doing more text message marketing after a succcessful test last fall. The trial drew a 3% response.

Coupons Inc. brings CPG discounts to the iPhone

Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services.

A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM.