Q&As

A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM.

Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services.

Coupons Inc. brings CPG discounts to the iPhone

Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don’t confuse cross-media with multichannel, as their objective differ.

Cathy Lang of Aspen Marketing Services offers guidelines on creating high tech direct mail campaigns. Tips include using predictive analytics and distinquising yourself from the competition.

Beat the recession without breaking the bank

Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking

Consumers shrug off self-consciousness to save money with coupons

Tips for optimizing and economizing those high-cost vehicle tours