Q&As

The Direct Marketing Association let 26 staff members go on Tuesday, approximately 19% of its headcount. The layoffs, which follow a 21-person cut last October, bring the organization

The long-awaited “Watchmen” movie opening nationwide March 5, has its share of the standard merchandising, including gimme caps, jackets and T-shirts decked with the film’s trademark blood-spattered smiley face.

The Coffee Bean & Tea Leaf is running a series of promotions at its retail stores to educate consumers about the origin and quality of its whole leaf tea beverages.

Harte-Hanks generated $1.08 billion in revenue during 2008, down from $1.16 billion in 2007. The company reported $64.1 million in net income, down from $73.7 million a year earlier. The Bean Counter’s Take examines shifts in the company’s fortunes.

Despite taking a deeper net loss in 2008 than it did in 2007, Agegis Ltd. made an offer for ICT Group. Details and The Cynic

Upscale canine products marketer FetchDog

J. Crew Group Inc. has eliminated 95 positions and is trimming catalog circulation. Coverage and The Analyst’s Take follow.

Direct mail

Dunkin’ Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.

Coupons Inc. brings CPG discounts to the iPhone