Q&As
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Agencies
Verso Paper Trims Loss In 2008
Verso Paper Corp. generated $1.77 billion in sales during 2008, up from $1.63 billion in 2007. The company trimmed its net loss from $111.5 million a year ago to $62.8 million for the year ended Dec. 31, 2008. More, with The Querent’s Take, follow.
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Agencies
Chapter 6, Dear Friend: Lurid Tales of Junk Mail America
New Yorkers were awakened at dawn on Friday, March 9, 1877 by the sounds of a severe gale. The 60 mile-per-hour wind broke windows and tore signs from their moorings.
Nate Read, knowing that there would be few lottery customers that day, put his staff to work addressing envelopes for a mailing. -
Agencies
Meet the Broker: Carolyn Woodruff, executive vice president at Direct Media Inc
Carolyn Woodruff is a longtime player in the industry who believes no matter what the state of the economy, there’s always opportunity
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Agencies
New PepsiCo Brand Promo Focuses on Cagefighting
PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.
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Agencies
Dairy Queen Online Games Promotes New Value Menu
A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu.
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Agencies
Britney Endorses an Apparel Brand for the First Time: Candies
Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign.
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Agencies
Loss Widens For Coldwater Creek
Catalog retailer Coldwater Creek generated $1.02 billion during its fiscal 2008, down from $1.15 billion in fiscal 2007. The company’s net loss widened from $2.5 million a year ago to just under $26 million. With “The Analyst’s Take”.
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Agencies
Orchard Brands Gives RR Donnelley Given $175 Million Contract Renewal
Orchard Brands has renewed a contract with R.R. Donnelley & Sons Co.
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Agencies
ICT Group Rebuffs Takeover Bid
ICT Group Inc. has rejected an eight dollar per share bid from Aegis Ltd.