Q&As

In a discussion of its 2009 plans, apparel marketer American Eagle referred to direct marketing

Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students

Finding good, affordable, responsive lists seems to be getting harder and harder every day

Don’t blame direct channels for Abercrombie & Fitch’s lackluster 2008 performance. While the retailer’s overall sales and net income fell, direct sales rose both in term of total volume and as a percentage of sales. More, along with The Analyst’s Take, follows.

Count apparel marketer Chico

A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies

To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release.

The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.

In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments.

The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.