Q&As

Capturing consumer data should be a top priority when running games and contests

It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found

As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact

It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road

What the heck are they teaching at Wharton these days? We sure better hope a recent guest column on TechCrunch by Eric Clemons is not a representative example

Though its growth has slowed, the death of online advertising has apparently been greatly exaggerated

When asked how he was doing on March 19, 1996, Tom Foster answered,

Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.

A new study lists the companies consumers are most likely to recommend to their friends and family

Fashion marketer Aeropostale will launch a new