Q&As

Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
rocking

It’s the essentials, stupid: The mailer categories that increased their direct mail budgets last year

Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share

12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey

86% of executives say B-to-B ads in a down economy helps keep advertisers top-of-mind in their purchase decisions, according to a Yankelovich/Harris study

Beginning in May, the U.S. Postal Service will start to accept mail pieces bearing the Intelligent Mail Barcode (IMB), the much-talked-about system that’s

The move to develop green promotional products is taking root. Imprinted mugs and reusable water bottles are replacing orders for disposable cups and bottles

Shopper marketing can help improve sales in a tough economy. Here are a few examples

The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business