Q&As

Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets families, friends and other social groups collaborate on buying and giving a single gift without worrying about how to wrap or ship it

Sprite has expanded its Slam Dunk competition with a multi-city tour in a search to find America’s best amateur dunker

Baby products retailer One Step Ahead has combined its catalog effot with Leaps & Bounds, which targets an older consumer. A new subscription mailer from Vanity Fair contains a bookmark/calendar freemium. And National Geographic is offering a radio premium as part of an involved mail package touting a geography book for children.

Online retailer Bluefly Inc. reported a first-quarter 2009 net loss of just under $3 million, only slightly deeper than the $2.9 million+ loss it reported during first quarter 2008.

The U.S. Postal Service posted a net loss of $1.9 billion for the second quarter, compared to a net loss of $707 million in the prior year. This marks the USPS

Quick service superpower McDonald’s is counting on espresso-based coffee drinks in its fight to win the caffeine wars in the morning daypart

AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs

With the current recession, some recent studies actually show employee engagement scores to be higher, presumably because employees are afraid of losing their jobs and are working harder to maintain the status quo

Budgeting is a hot topic among families trying to explain to their children why dinner and a movie is no longer a given on Friday nights

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