Q&As

Some years back, when I was writing copy only for collector’s plates, the realization hit me that copywriters, paralleling doctors and teachers, can get so immersed in a single subject that they lose sight of the total marketplace

Standard Mail and standard nonprofit rates increased an average of 3.8% on Monday

At quick glance, shared mail continued to bring in the biggest chunk of Valassis Communications Inc.

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Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer’s first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?

Canada Post Corp. reported net income of $90 million on revenue of $7.73 billion during 2008. In 2007, Canada Post generated net income of $54 million on revenue of $7.47 billion.

Harry & David Holdings Inc. reported third-quarter sales of $74.9 million, up from $68.3 million during its 2007 third quarter.

HSN Inc. generated $629.6 million during first-quarter 2009, a 7% dip from $676.9 million a year ago. But the company

Today we meet Donna Packer, CEO of Packer List Inc., a Washington, DC firm that specializes in the nonprofit realm. She still believes that the basic formula of mailing the best packages to the best lists remains the best strategy for mailers. However, the current economic downturn is leading her to take fewer chances than she might have during less unstable times.

Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014