Q&As
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Agencies
Valpak Takes Coupons Mobile
Shared mailer Valpak has optimized its Web site for mobile display and has begun to distribute mobile coupons
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Agencies
Postal Governors Authorize Summer Standard Postage Sale
The Postal Service’s board of governors will allow the Service to go ahead with a proposed summer postage reduction for Standard Mail rates. The change affects Standard Mail letter and flat rates.
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Agencies
Cabela’s Sends Mixed Message About DM
A cursory glance at first-quarter financials for Cabela
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Agencies
Valassis Income Rises, Revenue Drops
Valassis posted net income of $13 million for the first quarter, as compared with $10.9 million in the prior year.
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Agencies
Situ8 Hires Erik McKinney as VP
Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president
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Agencies
Meet the Broker: Bill Ochs
Today we meet Bill Ochs, director of list sales at Macromark, where he’s worked for the past four and a half years. Despite overall economic gloom, he’s been able to find strength in categories such as health and business opportunities.
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Agencies
Author Wins Cheerios Contest, Book Tucked in 1.5 Million Packages
A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios
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Agencies
Evercel Acquires Slipcover DM Firm
Evercel, Inc. has purchased the assets of Stretch and Cover (S&C), Inc., a direct marketer of slipcovers.
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Agencies
Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22
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