Q&As
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Agencies
American Eagle Income Plummets
American Eagle Outfitters Inc. posted net income of $28.6 million for the second quarter, a decrease from $59.8 million last year.
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Agencies
ExxonMobile Seeks Gas-saving Tips in Video Contest
ExxonMobil is running a video contest inviting consumers to submit a two-minute video illustrating one or more gas- and money-saving tips
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Agencies
Kleenex Honors Hispanic Heritage with User-Generated Box Art
Rounding out a search for Hispanic artists that launched in December 2008, Kimberly-Clark’s Kleenex brand has announced the winners in its “Con Kleenex, Expresa tu Hispanidad” package design contest
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Agencies
Frito-Lay and NFL Hunting for a Prime Pigskin Family
A new campaign from Frito-Lay and the National Football League is encouraging households to demonstrate their gridiron game-day devotion and prove that they are, in fact, the NFL’s “most fanatical family”
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Agencies
Divestments Damp Charming Shoppes Catalog Sales
Not even a bad economy can justify a 72% drop in catalog sales. But such a falloff makes sense for a company that has closed or spun off some of its catalog operations. More, along with The Eavesdropper’s Take, follows.
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Agencies
Williams-Sonoma Earnings Plummet Amid Catalog Circ Cuts
Williams-Sonoma Inc. reported $399,000 in net income during its most recent second quarter, a staggering drop from the $18.4 million in net income it earned during second-quarter 2008. More, along with The Eavesdropper’s Take, follows.
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Agencies
Meet the Broker: Tom Palmese
Today we meet Tom Palmese, vice president, business development, at Mazzone Marketing Group in Brooklyn, NY, where he’s worked since last November.
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Agencies
Sears, Kmart Roll Out Christmas Clubs to Drum Up Holiday Spending
Having gotten good results last year by marketing layaway options in its Sears and Kmart brands, Sears Holdings is adding a twist to another idea from an older retail time: the Christmas Club saving account
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Agencies
Entertainment.com Names Top U.S. Travel Spots for 2009
Entertainment.com, a Web site and offline publisher that creates discount-coupon books targeted to specific cities