Q&As
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Agencies
Dannon Debuts Loyalty Program
Dannon, for the first time, has rolled a promotional loyalty program across all of its brands
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Agencies
Safeway Customers Support Local Schools with Purchases
Safeway Inc. is running its fifth annual back-to-school program where customer purchases help support local schools
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Agencies
Canadians Flock to Loyalty Programs
Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program
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Agencies
P&I Postscripts
JIFFY LUBE: has launched a rewards program that gives customers 50% off their third Jiffy Lube oil change on the same vehicle. Customers can sign up at local Jiffy Lube service centers or online
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Agencies
USPS Offers Buyouts to 30,000 Employees
The U.S. Postal Service is offering up to 30,000 employees the option of retiring or resigning before the end of the fiscal year Sept. 30
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Agencies
Back-End Cuts Boost Casual Male’s Profits
Casual Male Retail Group Inc. generated net income of $3.6 million during its second quarter, up from $1.9 million during second quarter 2008. More, along with the Bean-Counter’s Take, follows.
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Agencies
Ad Mail Spending, Volume Falls: USPS Study
Advertising mail spending fell 1% to $59.7 billion in 2008 from $60.2 billion the year before, but still accounted for 22% of all advertising spending and ranked only below television.
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Agencies
Catalog Prospecting Part of Chico’s FAS’s Plans
Apparel marketer Chico’s FAS racked up $20.2 million in direct channel sales during its most recent second quarter, a 46% from $13.8 million in second-quarter 2008. More, along with The Eavesdropper’s Take, follows.
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Agencies
Cadbury Campaign Lets Players Get and Give
It may be better to give than to receive, but a Web promotion launched by candy maker Cadbury North America is relieving Canadians of the need to choose. Players who enter the “One for Me, One for You” instant-win game not only get a chance to win a prize