Q&As

Today we meet Kerry Tranfa, sales consultant/broker at Infocus Lists in Warrenton, VA where she

Gander Mountain, a retailer which offers outdoor activity supplies, apparel and footwear, generated $248.4 million during its second quarter, down from $252.9 million in second quarter 2008.

Just like actors who get over being identified with an iconic role-think Melissa “Half Pint” Gilbert or Adam “Batman” West-products can also get typecast as “seasonal”

The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game

7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner

Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters

The Mailers Technical Advisory Committee (MTAC) and the U.S. Postal service have launched an industry survey regarding cutting back mail delivery to five days a week.

By Richard H. Levey
Delia’s, an apparel marketer focused on the young women’s market, generated $45.7 million in revenue during second quarter 2009, up from $44.6 million a year ago. What this has to do with the date Thanksgiving falls on, along with The Social Secretary’s Take, follows.

As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey

Employee recognition provider Baudville has redesigned its catalog. Earthwatch Institute is offering a t-shirt to anyone contributing more than $50. And Disabled Veterans National Foundation sent a freemium-laden package for donors.