Q&As

McDonald’s is offering kids a chance to attend sporting events at the 2010 Olympic Winter Games in Vancouver, an opportunity many people cannot afford due to the high costs of the tickets

Procter & Gamble has inked a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver

Today we meet Paul Kolars, a partner, along with along with Linda Klemstein and Keely Vazquez in St. Paul, MN-based Trimax Direct. Trimax has been in business since 2000.

Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD

In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra

Del Taco last weekend began a campaign to give away two free chicken soft tacos to customers who joined its loyalty club, Raving Fan eClub

RENAISSANCE HOTELS: this fall is offering guests who pay with an American Express Card for a weekend stay will receive a voucher redeemable for their choice of a $50 complimentary gift card

Sykes Enterprises, Inc., a provider of outsourced customer contact management solutions and services, will acquire ICT Group, Inc.

Michael Ippolito has joined Utrecht Art Supplies as its CEO.

Multichannel retailer HSN Inc. has named Mark Ethier CEO of HSNi’s Cornerstone business segment.