Q&As
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
The September 2009 catalog from Talbots features a quote from Katharine Hepburn on the cover, and three new fits on the inside. Outdoor Life magazine offers a
-
Agencies
Mailers Fear New USPS Reform May be Needed
Mailer groups doubt that last week’s decision to give the U.S. Postal Service $4 billion worth of temporary fiscal relief was enough to solve its massive financial problems. They also fear Congress may be compelled to take up postal reform again despite the 11 years it took to pass the Postal Accountability and Enhancement Act in 2006.
-
Agencies
Third Quarter M&A Activity Value Rises 200%
Third quarter merger, acquisition and investment activity in the marketing, information and digital media industries declined 1% in number of transactions compared to last year but total transaction value surged 200%, according to investment bank Petsky Prunier.
-
Agencies
Pitney Bowes Names Cerullo VP of Messaging Sales
Pitney Bowes has named Lori Ann Cerullo vice president of U.S. sales for its document messaging technologies unit.
-
Agencies
Yahoo, Ad Council Contest Offers Charities Free Web Ads
Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail
-
Agencies
Audi Chooses RTC Relationship Marketing as CRM AOR
Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.
-
Agencies
Ways to Boost Loyalty Program Participation
Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story
-
Agencies
Chicago’s Field Museum Goes Mobile
Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago’s Field Museum of Natural History
-
Agencies
Government Issues
When it comes to limits imposed by federal and state regulators, marketers could find they’re facing more obstacles to a fiscal recovery than just getting