Q&As

Deluxe Corporation has acquired Custom Direct, Inc., a firm that provides direct-to-consumer checks.

Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.

The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.

The U.S. Postal Service plans to test-market product sampling beginning next month in the USPS

Fundraising revenues for nonprofits were down 2.3% in 2009 – a decline but not still as sharp a drop as the 2.7% recorded for 2008, the worst year for nonprofits on record.

Today we meet Michele Volpe, vice president, sales and marketing at Media Source Solutions in Plantation, FL. She joined the firm 6 years ago, after time with Millard Group (now Direct Media Millard) and Byrum & Fleming.

When the Apple iPad went on sale in the U.S. last Saturday, some 300,000 people spent $500 to $600 to get their hands on the technology first. But marketers at Hyundai Motors

Coupon aggregator Web site RetailMeNot.com says retailers generated approximately $33 million in sales at its site in February, a 62% increase over the savings value for the same month last year

The Loyalty Marketer’s Association has hired Jim Lott as vice president of sales

RYMAX: has hired Joseph Jagelka as western regional sales manager of product sales. He brings 20 years of experience within the consumer products