Q&As

To make Tax Day a bit more palatable, Cinnabon is reprising its “Tax Day Bites!” promotion to give away free sweets

If print direct marketing is dead, someone forgot to tell apparel marketer Urban Outfitter. The company is planning on boosting its catalog circulation during this calendar year.

On the surface, Coldwater Creek

Canadian direct mail volume dropped 57%v to 150 million pieces in 2009 from 350 million pieces the year before, according to market research firm Mintel Comperemedia.

An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes

Icebreaker specializes in activewear apparel for skiers, mountain climbers and participants in other sports that might be considered high-risk. This past

Sure, there are inherent differences in marketing to consumers and businesses. While B-to-C marketers can make great use of mass media, it isn’t so helpful

DIRECT MAIL CREDIT CARD OFFERS ARE EXPECTED TO REBOUND SLIGHTLY THIS YEAR as banks and other issuers evaluate recent legislation and figure out how to

QUESTION: MARKETERS TODAY HAVE A WEALTH OF DATA AT THEIR FINGERTIPS MAYBE TOO MUCH. DOES HAVING ACCESS TO SO MANY METRICS HELP SHARPEN YOUR STRATEGY,

A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force