Q&As

A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store

Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for

This week’s question: How reliable are income selects on lists, especially in light of the current economy? Our current panel features Jim Hall of All That Marketing, Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

The modern ad agency must possess the capacity to

The ING New York City Marathon is set to take place Nov. 7. Some 45,000 runners will attempt the 26-mile course with an expected 100,000 friends, family and others cheering them on along the course

The element of surprise and delight is simply that-surprise and delight. When a brand hands a customer something completely unexpected it shows that customer’s loyalty is appreciated

Social couponing-in which online coupon offers go active once a minimum number of registered users sign on to them-has become a hot new promotional platform, particularly for category leader Groupon

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

A new service from Mobile i-Mail seeks to remove guesswork from the timing of multichannel, multi-effort campaigns.

By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.