Q&As

Dunkin’ Donuts tweeted recently about a contest: “A bathtub of DD coffee? Naming a pet Dunkin’? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?”

Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product

How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down.

All of which gives rise to a question: What is the perceived value of list management operations within the information community?

HO HO HO…that started in October? Well, hang on to your elves and reindeer because here we go! Kmart and Sears jumped on board and others are sure to follow this new tradition of pre-Thanksgiving holiday campaigns. Smart? You bet. Let me tell you why.

MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media.

Industry groups are not expecting any dramatic changes to the U.S. Postal Service in the wake of Postmaster General Jack Potter

Do third-party rewards dilute the branding message and relationship program participants have with marketers? Direct Newsline spoke with Jill Goldworn, president and co-founder of rewards and incentives provider TheFirstClub about the challenges and opportunities available to marketers seeking to broaden their reward program offerings.

Money-Saving Tips for This Winter

We all know customized emails can be effective. Here are some of their most important characteristics

The U.S. Postal Service has decided to appeal the Postal Regulatory Commission