Q&As

For catalogers, the potential for blow-ins in terms of incremental revenue gains is significant, while the downside risks are minimal. So why don’t more catalogers take advantage of them?

Eco-friendly cleaning brand Mrs. Meyer’s brought its Clean Day products to San Francisco last month-and dumped them into the fountain in San Francisco’s Ghirardelli

Every successful piece of marketing creative entails a certain amount of crap, according to freelance copywriter Lauren Brenner. Make that CRAP: Curiosity, Report, Action, and Proof.

Madrid-based agency Shackleton has won top honors in the Direct Marketing Association’s annual ECHO Awards.

Social media and direct marketing are symbiotic partners that make it more likely that a social or direct campaign will succeed.

Thanks to shifting budget dollars away and reevaluating its media spend, Medicare insurance marketer Highmark was able to more than triple its direct mail volume and cut its acquisition costs by 63%.

A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,

A hit in 2009, Southwest Airlines’ “Partnerpalooza” promotion is circling around for a second flight. And this year, in addition to a fistful of free tickets, entrants into the loyalty-based contest can win something many Southwest passengers cherish: automatic “A ticket” status for a full year

Maritz has partnered with Bunchball, which brings expertise in using game mechanics to attract new members and increase activity

Within the first hour I talk with anyone new about customer loyalty, they inevitably ask, “What do you think is the best loyalty program out there?”