Q&As

When HealthyPet decided to segment its email database, it didn

The U.S. Postal Service reported a net loss of $8.5 billion for the year ended Sept. 30, compared to $3.8 billion last year.

In an effort to reach as many customers as possible at minimal financial cost, many marketers overlook the pricey consequences that can result from sending mass, untargeted emails to their entire audience.

Dole Food Co. is joining the ranks of brands creating whimsical floats for the much watched 2011 Rose Parade

New Yorkers are sadly accustomed to seeing people living in boxes. But during the second half of October they could also see a handful of people dressing in cardboard and interacting with the world

This week’s question: Now that the Postal Regulatory Commission has nullified the upcoming postal rate hikes, how much will mailers be able to take advantage of the situation?

The use of promotional products is on the rise as distributors reported a 9.4% increase in sales to $7.8 billion for the first half of 2010, according to the Advertising Specialty Institute

Groupon, the shopping Web site that offers a daily deal from local businesses, has entered into a partnership with eBay to offer incentives to eBay loyalty members who participate in Groupon deals

Barnes & Noble has launched a loyalty club for parents and others who purchase items for children. The club, B&N Kids’ Club, is available in-store and online and offers exclusive deals

Toys R Us is ramping up its holiday marketing offering Rewards R Us members 10% back on purchases through Christmas eve