Q&As

Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46%, after increasing his direct mail spend by 36% over the last two years.

Mailers were cautiously pleased that the Senate passed its postal reform bill but see work ahead.

Asking a few simple questions can get your brand headed in the right direction when it comes to Google+.

More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called

A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.

Cutting direct mail completely out of marketing plans isn’t the most effective way to go.

In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.

Direct-to consumer ads have run in magazines and on television for many years. But how is the market evolving?