Q&As

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.

2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.

2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports and the “Look and Play Like a Winner” incentive promotion.

Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.

2012 PRO Award Finalist: The Marketing Arm for Nintendo for the “Super Mario 3D Land Launch” event marketing promotion.

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.

2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.