Q&As

Despite strong ratings, HISTORY’s “Swamp People” wasn’t creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.

2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the “Conan /AT&T Blimp Sponsorship” promotion.

Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as “Your Other Address”. The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.

2012 PRO Award Finalist: AMP Agency for Samsonite and the “Samsonite Tough Tour” experiential promotion.

Dockers’

Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog

2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”

A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Crash the Super Bowl” Best Sponsorship or Tie-in Promotion.

Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the “Canhole” promotion.