Q&As

McDonald’s took their top-ranked french fry product and linked the question “You want fries with that?” to just about any good thing customers could imagine in life.

2012 PRO Award Finalist: PGW Experience for PepsiCo and the “Pepsi X Factor Sponsorship Activation.”

2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman

For the 2011 back-to-school period, TRIS3CT was challenged with reinvigorating the uni-ball brand for Newell Rubbermaid Office Products.

HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.

2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.

To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Cottonelle Ultra Switch” promotion.

To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.