Q&As

“Coke Chase” results go far beyond the aggressive performance goals the brand had set.

Chili’s gets targeting right, with a personalized email that hits all the right notes.

One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?

Lists featured this week include CoffeeBerry, Design Toscano and Pitney Bowes Manufacturing Professionals.

Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”

Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.

Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.

Lists featured this week include American Senior Association Donors and Breitbart.com.

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.