Q&As

If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.

There are numerous ways for consumers to research and buy insurance products, but don’t discount good old-fashioned direct mail just yet.

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.

Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.

No more is the digital world a place where consumers have to be, but rather a space that they love to be in.

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

Lists featured this week include Van Bourgondien’s Dutch Bulbs, Raspberry Ketone Diet System and AMG Health Insurance Responders.

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.