Q&As

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

The Kellogg School of Management believes the next wave of CMOs must accomplish three core objectives to be successful.

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

Lists featured this week include Coastal Angler and The Word Among Us.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

What is the best strategy for your company, inbound or outbound marketing?