Q&As

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.

Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.

Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

(CMSWire) An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between […]

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.