Q&As

Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

Amazon.com went down for about an hour earlier this week—and the Twittersphere lost its mind.

How users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

SEO should now stand for search experience optimization, to account for users’ higher expectations.

Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

Lists featured this week include Countryside Publications and Creative Kidstuff.

Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.

J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.