Q&As

A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.

New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

Check out these interviews with featured B2B LeadsCon presenters.

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.

With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.