Q&As
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Agencies
Chief Marketer Listline Sept. 9
Lists featured this week include MyTwinn and Discount Dance Supply.
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Agencies
Dunkin’ Donuts Apologizes for Blackface Ad
Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.
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Agencies
Branding Battle Wages for Sochi
Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year’s Sochi Winter Olympics.
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Agencies
What You Need: RFP Marketing Tech Checklist
By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.
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Agencies
Get Ready for Engagement Scoring: Four Key Steps
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
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Agencies
Chief Marketer Listline Sept. 3
Lists featured this week include Teleflora and LatinFinance.
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Agencies
Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf
Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.
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Agencies
CVS Shortens Receipts, Adds Savings to Loyalty Cards
CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.
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Agencies
3 Types of Experiential Consumers and How To Woo Them
There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.
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Agencies
Chief Marketer Listline August 21
Lists offered this week include One Step Ahead PIP and Sensational Beginnings.