Q&As

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

Lists featured this week include DoggyLoot and Paula Young.

The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

Lists featured include Disney Movie Club and World Reserve Monetary Exchange.

Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.