Q&As

Here are 10 reasons why marketers should be liberal with the amount of copy they include on landing pages.

Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.

In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.

Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.

Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.