Q&As

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

eo has inked a sponsorship deal to be a key player within the National Basketball Association as its exclusive spirits partner.

AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.

The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

Lists featured this week include Mercy Corps and PSA Group.

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.