Q&As

A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

Social, mobile and e-commerce strategies are vaulting old-school companies like Krispy Kreme, United Airlines and Domino’s into the modern world.

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

Lists featured this week include Air Age Media and Sun Magazine.

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.